Unexpected call

Every day I receive one or two calls with the following lines: "Hello, I called from ...", or: "You are one of the lucky customers ..."

Those were unexpected phone calls. Not only are they annoying, but they also steal a valuable time. Mass calls are replicated to customers from spa service centers, real estate for sale, tutors for children, and English classes.

If we take an average of about 15 seconds a day to hear such an unexpected phone call, then 1 year would take us 91 minutes for this. No matter how many seconds we hang up the phone when we realize that calls do not want to be heard, we fall into a state of forced listening. Perhaps at some point I had to change my cell phone number I had used for nearly ten years just to avoid being disturbed.

What's more worrying is that one day I received a phone call: "Do you have an apartment in My Dinh that you want to sell?". I was startled because both private information, personal information seems very secret also someone knows and access. The place to call is completely the service I have never used or contacted before.

Our personal information is being transformed into public information or a form of goods for data trading services. Privacy rights are not respected. Currently, personal information such as name, family, home address is also easily sold.

On the Internet, services that sell information about groups of customers are posted publicly at prices proportional to the abundance of "customer file" goods. We live in an age of data-driven marketing, whoever holds data has power from politics to business. But that means every single person, or more, seconds, faces unexpected security risks.

You will say that I have disclosed my information somewhere so I have leaked it. Maybe I accidentally left my phone number in a transaction or service. However, for businesses that interact with customers online, trust plays an important role in protecting customer data and is central to the success of a business. Ethics, technology and brand trust are always intertwined for a business that wants to develop sustainably and be socially responsible and compliant with the law.

In order to protect the trust and reliability of users, many brands on their information channels have a privacy policy. If we try to go to a telecom site like Vodafone, we see the privacy policy very clearly. The first sentence they clearly said: "Protecting your privacy is a big problem. At Vodafone, we are strict about how we handle personal information."

Or even a fashion brand like Forever 21, clearly states in this section: "Our privacy and privacy policy is intended to protect your privacy and provide you with a safe and secure experience. fashion, style and shopping secrets ".

Last April, the British parenting club Bounty was fined £ 400,000 (11 billion) under European data protection rules. They shared the collected data with the marketing agencies without the user's permission.

The European Parliament approved the European General Data Protection Regulation (GDPR) in 2016 with the aim of strengthening personal data laws across Europe and to protect the privacy of EU citizens in a worldly gender is increasingly based on data. This provision applies to all companies processing personal data of EU citizens regardless of where it operates.

This rule states that companies must use clear language when seeking permission from an individual to use their data. Companies must also notify individuals that their data is likely to be breached within 72 hours after noticing data breaches. Data processors are also required to notify their customers.

There are many laws in Vietnam relating to customer information security. For example, Article 38 of the Civil Code 2015 clearly states that "Personal mails, phones, telegrams and other forms of electronic information are kept safe and confidential". Or Article 66 of Decree 174/2013 of the Government stipulates that persons who commit acts of trading, or exchanging private information of telecommunications service users will be fined from VND 50 million to VND 70 million.

And there are many other provisions in the law on protecting and protecting customer information, but the situation of exchanging and trading customer information has not changed. Personal phone numbers or internet traces (what I mentioned in the article Personal goods are goods) are all things that need to be protected and careful. However, the implementation of these regulations is not necessary to be a professional can answer.

To me, unwanted or unwanted calls are all harassment. You too. So what's the solution? We can block that number so we don't get a second call. But we can't block other remote salespeople, or you'll even have to hear the phone from the same salesman yesterday. declined, when the prepaid phone sim was still sold comfortably on the sidewalk.

Also, blocking a phone number only solves the tip of the problem. If the status of illegal online customer data is still widespread, we cannot know if the call will be an important call from work, friends or "brother / sister, please." allow a few minutes to present ... "in our precious time bank.

Pham Hai Chung